Fewer than half of florists publish any wedding pricing at all; our corrected estimate is 47% in both Canada and the United States. We know because we counted. For the 2026 Wedding Flower Price Study, we randomly screened 277 Canadian florists and found that 44% published pricing of some kind. In the United States, 43% of 396 screened florists did. Correct both figures for the pricing pages our search missed, and the estimate settles at 47% on each side of the border. Here's what the quiet majority isn't showing you, and what the publishing minority charges. That count is also a disclosure: Cindy's Flowers sits on the publishing side of it, with every wedding piece priced on the page and a written line-by-line quote back within one business day.
Counting prices that aren't there
You can't survey your way to this number. Ask florists whether they publish prices and you'll get memory, optimism and a little marketing. So the study asks nobody anything. It's an observational census: we visit florists' own websites and record what is actually published there, price by price.
The screening stage drew random samples, 277 florists in Canada and 396 in the United States, and checked each website for wedding pricing of any kind. That produced measured rates of 43.7% and 43.4%. Automated screening misses some pricing pages (a PDF menu here, a price buried in an FAQ there), so both figures were corrected upward to 47%.
The pricing stage went wider: 2,231 florists examined across the two editions, yielding 9,534 published prices in total, 5,661 in the American edition and 3,873 in the Canadian one. That wider set deliberately seeks out florists who publish, which is why the transparency rate comes only from the random screening samples.
Every recorded price carries its source URL and the verbatim text behind it, and both the Canadian edition and the United States edition of the study link the full dataset under a CC BY 4.0 licence. You don't have to take our word for a single figure in this post. Download the data and check.
Why don't florists publish wedding prices?
In fairness to our colleagues, the reasons aren't sinister. Three come up constantly:
- Every wedding is custom. The same bridal bouquet can be built with 18 stems or 60, and an arch can be a corner spray or a full floral surround. Publishing one number can feel like promising one wedding.
- Fear of anchoring. A posted price might scare off a couple who would have loved the mid-range option, or pin the studio to last season's flower market.
- Qualifying leads. Some studios prefer a consultation first, so they can hear the budget before naming a figure.
Couples experience the silence differently. We can't measure frustration the way we measured pricing pages, so treat what follows as anecdote rather than data. Still, the anecdotes rhyme. Someone in the wedding flower business posted on Reddit's budget-wedding forums that the number-one frustration they hear from couples is: "Why won't florists just tell me what things cost upfront?" The same question turns up nearly word for word in Ontario wedding Facebook groups, and in our own inbox.
Our sympathy has limits, though. Every florist quoting weddings already knows their own numbers. A published starting price promises a floor, not a finished design, and couples understand the difference perfectly well.
What the publishing minority charges
Among florists who show their numbers, the 2026 study found these average published prices. Each edition stays in its own currency; we never convert between them.
- Bridal bouquet: $246 CAD average in Canada (146 florists publishing one; the top tenth charge $364 or more) and $248 USD in the United States (247 florists; top tenth from $332).
- Bridesmaid bouquet: $128 CAD in Canada (94 florists) versus $117 USD in the United States (157 florists).
- Boutonniere: $31 CAD in Canada (170 florists) versus $27 USD in the United States (270 florists).
- Centrepiece: $176 CAD in Canada (87 florists) versus $230 USD in the United States (206 florists).
- Flower crown: $78 CAD in Canada (50 florists) versus $74 USD in the United States (97 florists).
Two things stand out to us. Bridal bouquets land on nearly the same number on both sides of the border, $246 against $248, despite the currencies being different. And centrepieces diverge sharply, a gap we can describe but not explain; the dataset records the prices, not the reasons. (If that flower crown average has you tempted to make your own, our flower crown guide walks through what actually goes into one.)
One more number hides even better than item prices: the minimum spend. Among florists who publish one, the average is $3,890 CAD across 72 Canadian florists and $4,629 USD across 196 American florists, with published minimums running from $100 all the way to $25,000 in Canada and $40,000 in the United States. Ask about a minimum before booking any consultation. It's the fastest disqualifier there is.
Does showing the numbers pay off?
The best evidence says yes. In a 2020 Marketing Science paper titled "Lifting the Veil: The Benefits of Cost Transparency", researchers Mohan, Buell and John found that when a firm reveals its costs, consumers read the openness as an act of sensitive disclosure: trust rises, and with it the willingness to buy. In a preregistered field experiment, diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealed the cafeteria's costs to make it.
Their subject was cost transparency, a firm showing what it spends, which goes a step further than price transparency. Florists don't need to go that far. But the direction of the finding is the lesson: openness about money builds trust rather than burning it.
Full disclosure, since we're preaching it: we have a stake here. Cindy's Flowers publishes every wedding price up front, which is exactly the behaviour the study counts. You can build a fully priced wedding list piece by piece, every item shown with its price, and a written line-by-line quote comes back within one business day. No consultation fee, no fixed packages; everything is à la carte. Our bridal bouquets start at $215, against that $246 Canadian published average, with boutonnieres from $30 and bud vase trio centrepieces from $75.
How do you plan when the numbers are hidden?
More than half of the florists on your shortlist won't show a price until you're in a consultation. A few habits keep you in control of the process:
- Anchor yourself first. Read the published averages for your country before any consultation, so a quote lands in context instead of a vacuum. Our wedding flower calculator turns those same study averages into a running total for your own list of pieces.
- Email the minimum question before anything else. "Do you have a minimum spend?" costs one line and can save you a wasted consultation.
- Ask for line items, not a package total. A single number hides which pieces are doing the spending. Line items let you cut two centrepieces instead of abandoning the whole design.
- Negotiate scope, not price. Flower costs and labour leave florists little room to discount, but they can redesign: fewer varieties, a smaller installation, in-season blooms. Season is the honest lever, and our guide to summer wedding flowers in Toronto covers which blooms are at their best here in the warm months.
- Mine the dataset. The florist-level file behind the study records which florists in each metro publish pricing, which makes it, in effect, a shortlist of studios that will show you their numbers before you ask.
Our own answer to the hidden-price problem is boring on purpose: put every number on the page and let couples do the math. If you're getting married in Toronto or within about three hours of it, you can price an entire wedding with us without sending a single email. And wherever you're planning, at least you now know the odds. A florist showing you their wedding prices is slightly less likely than a coin flip coming up heads: 47%, to be exact.
